When Tyler ‘Ninja’ Blevins moved over to Mixer, the announcement shook the gaming industry.
Twitch has been the leader in video game streams for a long time and is the platform that the majority of English-speaking streamers use to broadcast.
And for eight years, that included Ninja. First with Halo and then famously with Fortnite, Ninja built up one of the largest channels on Twitch. He became one of the first streamers to really transcend the platform by appearing in mainstream media on Jimmy Kimmel and Ellen along with national ad campaigns.
That positioned him in a unique place to actually be able to move his audience over to a different platform. It hasn’t been confirmed how much money Ninja received from Microsoft to move over to their Mixer platform, but it’s safe to say it was a hefty sum.
Hopefully it makes up for the downturn in audience. Since moving over to Mixer, Ninja’s streams have lost an average of 11,300 viewers according to stats compiled by TwitchTracker.
Ninja’s Mixer audience down since leaving Twitch
His average on Twitch was 37,702, on Mixer it is 26,438. Those stats are a bit distorted as well, Ninja’s first stream on Mixer reached a peak of about 85,000 viewers while his most recent complete stream peaked at 18,000.
Ninja is only in his tenth full stream on Mixer so any fluctuations in that number can really affect his averages. While his viewers may be trending in the wrong direction, that’s to be expected given the size of Mixer.
Mixer’s viewership is 21 times smaller than Twitch’s, which means a loss in audience is just part of the deal. Right now, Ninja accounts for 33% of Mixer’s total audience while on Twitch in July he accounted for just 2.2% of the hours viewed on Twitch.
The streaming world is complex and Ninja made a calculated decision when he left Twitch to move to Mixer. In the end, this move will be great for the esports & streaming industries as having more competition always leads to better improvements in the companies themselves.